Ashkan Ashraf
Ashkan Ashraf

I had an idea which I pursued. Others came after years of hard work.

Engineer of ideas. Tech entrepreneur. Leader who bridges code and business — transforming data into power for over 24 years.

My Philosophy

Technology creates real value only when it is technically sound, strategically aligned, and transformative.

From writing my first lines of code to architecting complex systems, from leading engineering teams to building solutions that turn data into power — I believe in creating technology that redefines what's possible.

  • I don't just write code — I build systems that empower decision-makers
  • I don't just lead teams — I cultivate cultures of technical excellence
  • I don't just ship products — I create value felt on the front lines

That belief led me to create Vitra.

Vitra

Where sales, data, and AI converge

Vitra is an AI-powered platform that analyzes sales conversations, representative behaviors, and GPS tracking data to deliver insights once thought impossible.

After a year of collaborative development, Vitra is now live with Alis Holding in Iran — turning managerial intuition into data-driven science.

  • Evaluating each rep's negotiation strength
  • Forecasting market share at the route level
  • Generating strategic reports on daily, weekly, monthly cycles
  • Seamless integration with Microsoft ERP and financial systems

Let's Connect

If you're looking to change the game — not just play it — I'd love to connect.